Evaluation Question 4
How did you use new
media technologies in the construction and research, planning and evaluation
stage?
For the development of
our music video to be successful we have to use new media technologies’, this
allows us to engage with our audience whether we use these technologies during
construction, research, planning or for the evaluation. Although when we
consider technology we assume that each technology is digital but when we were
making our video the majority of the technology was digital but there were some
technology’s that weren’t digital
In terms of hardware we
used computers, cameras, tripods, phones and an Ipad throughout the project. We
primarily used the film equipment and computers, this was useful for the
research and construction of our music video, as we had to film multiple focus
groups and tasks testing out theories, this was effective as the equipment was
of a high standard so our video was able to be a high quality. We also used our
Ipad’s and Phones during the assignment I used my ipad a lot throughout as a
way to check for direction’s also I used it to listen to the song, originally
when I was the one who was going to be the actor I would listen to the song and
sing in front of the mirror and lip synch so I could tell whether or not it was
convincing or not. When filming we used our phones to listen to the song so the
lip singing was successful, this was effective as it allowed us to imitate the
song without it looking odd, in some way it worked as a type of karaoke. We
also used a digital camera to take pictures for our digipak, this was really
great as we were able to take really nice quality pictures and they all looked
really professional, the camera was effective as the photos looked professional,
as we wanted them to look. I mostly used this type of technology for planning,
construct and evaluation
In terms of software we used quite a lot of programming to achieve high
standards for our digipak and video. We used programming such as Photoshop,
Final cut, Word, Power point and Paint, for the construction of the video and
digipak the software used the most used was Photoshop and Final cut, this was
because they are both editing software one for videos and the other for
pictures. We had to be really particular with our video and digipak as they
should both have the same theme but be totally different, the visuals in the
video cannot be present in the digipak as then it wouldn’t be believable. We
also use some more basic programming such as word, Paint and Power point. I
used word to write most of my evaluation so I could know that all they answers
were grammatically correct, this is effective as it allows you to make the most
of your blog. I used Power point
to present some of my work as power point is a good source for presenting not
only is it simple it makes your work look professional. I also used paint
although I didn’t used paint that much I would use it for screen shots to be
able to paste and crop them, this was useful as I then didn’t have to show the
full screen, I was able to show what I wanted people to see. I mostly used this
software for my research, construction and evaluation.
Throughout the year we
used multiple websites for many things such as the research, planning and
evaluation. I used websites such as Prezi, Slide share, word it out, blogger,
wall wisher/ padlet and you tube and many more. When writing for blogger you
get bored of writing like it is a word document and you want to present your
work better and more creatively, therefore we turn toward more websites that
offer this like Prezi, word it out and padlet these and many more, all these
websites are effective as they are more engaging to the public and the more
engaging the more people will look at it. With websites like slide share they just
allows you to share your Power point because you cant embed a Power point into
blogger without using a website that changes the formatting, this is effective
as it is another way of interesting displaying your work. You tube is another
website that is used throughout the assignment as it is another way of
documenting and showing our work to the public, our videos and other minor
tasks went onto You tube allowing us to see people s perceptions or how popular
videos can get. Physically making videos allows the public to put a face to the
blogger rather than just being behind a computer screen.
Overall Technology has
played a big part in our project in every aspect, whether this is research, planning,
construction or the evaluation.

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