Purpose Of a Music Promo

A music Promo video is used for certain reasons these are:

• Promotional (Artist, single, album)
• Extension of income
• Extension of outlets (Music channel, Direct DVD, and CD sales, website, Download)
• Synergy (Films, Tv programmes)
• Producer's strategies (major label, independent, artist self-produced)
• Advertisement
• It draws attention to the certain song or Artist or music genre
• Illustrates the song
• Appeals to a visual audience
• Expresses and individual's emotions
• Tells a Story
• Markets an image 
• Persuades the audience to buy the CD or Download 
• Raises the audience awareness or profile of the artist/group
• Product placement 

Marketing an Image-Two Different Artists 

Lady Gaga Vs Adele

Both of these women are iconic, but have very individualistic images.

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